You see; the
impulse of looking at or even sharing a GIF is instant, which
is precious at a time where attention is harder than ever to get and
maintain.
People don’t have time to share stuff unless it’s share-worthy.
Nowadays, people can’t be bothered reading.
I’m an avid reader, so this idea to me is alien… but I’m
telling you, that what’s happening today.
People don’t want static letters and images anymore, they want
some action and some speed or they get frustrated.
Right now, it’s
all about sights and sounds…
that’s the next big thing…what they can convey to you with audio
recordings… or animations. Hence, the increase in video based squeeze
pages.
The human mind has evolved. We are all, whether you know it or not,
getting FASTER, quicker, taking in more information and boring more
easily.
In a world of convenience,
where people want you to get
to the point so they can carry on with their busy day,
more and more people are finding new and more modern ways to interact and share in much
more creative and entertaining ways.
If you are a current Internet
Marketer, I won’t have to define a GIF for you … you’ll
just know because it is all around you in both personal and business
terms.
But if you have been around a long time and are just stumbling upon
this new age method of
conveying brands, selling products and expressing moods to
others, then you might ask – “What exactly is a GIF, then?”
I know you’ve been sent
them (or witnessed them) increasingly lately… I’m inundated with them
on Facebook Messenger and as popup links to products online… and I have
to say, I’m starting to love them. They’re sort of soft and
effortless, and they do make me look and click.
It really is an awesome and attention grabbing marketing tool
too, because it conveys reactions perfectly without saying much.
Plus, they can be pretty hilarious, and you know what … funny relaxes
people, and relaxed people buy more.
That’s why businesses who wish to stay current are using their own
branded and targeted GIF messages to attract and draw in customers.
Why?
Because animated GIFS
But most importantly for you:
Well… let’s check some interesting facts and statistics from the web…
The fact that GIFS are
still
relevant after 29 years since their initial creation proves its value
in web terms. It means it is not a fad. It is a proper strategy.
Here’s why…
GIFs are easy to
consume and
this makes them very attractive to any brand trying to meet the
audience’s content needs at any given time.
It has been shown that people only
remember 20% of the text they read without visuals, which
reminds us once again why visual power is more important than ever.
It is therefore the perfect call-to-action.
Brands use GIFS now in their strategy because it is pure logic. It is effective, it is working and it is more appealing than images, but also cheaper (and easier) to be created, comparing to videos.
As GIFs only last
a few
seconds, their file size is significantly smaller and the process of
uploading them is faster comparing to videos, while the auto loop
increases the effectiveness of a brand’s message.
What’s more, their integration on the
biggest social networks encouraged their revival and the
increased exposure they’ve recently enjoyed.
(Twitter even introduced its own GIF keyboard making their use even
more convenient.)
Although people behave
differently on every social network, GIFs are still popular in all of
them.
Storytelling is a great addition to any brand strategy, even Disney are
using it!
It makes promotion much more simple and interesting, engaging the
audience and allowing them to interact and share with you.
This software allows you to:
Upload Your Images
Load a YouTube™ video and get screenshots
Load an mp4 video and get screenshots
BLEND all screenshots into 1 image!`
And guess what…
It’s pretty
straight-forward – with
Turbo Gif Animator you can load a YouTube, play, pause and get a
screenshot, then pause it and take screen grabs at the intervals of
your choosing. You can then create an animated gif of those
screenshots, so you have full control over subject matter.
It also allows you to upload your own series of images to achieve the
same thing rather than just using a YouTube video.
You can also get screenshots from your own mp4 videos…
Everything is so easy!